
“...an extra $19 million in sales and services costs that could have been avoided
if the website had enabled users to complete their goals online.”
Megan Burns, Forrester Research*
Real Time Customer Insight
Allowing online visitors to express questions in their own words lets your company understand exactly what is and is not needed on your website.
The keen insight from Q-go’s real-time reporting lets you offer the right content on your website, which ultimately leads to higher conversion rates.
Q-go’s significant experience working with dozens of large organizations reveals there is a substantial gap between the content that visitors expect to find on your site and the content that they actually find.
A website that lacks content is:
- Inefficient
- Frustrates the customer
- Costs unnecessary money to maintain
- Blocks conversion
The right content – adjusted to the real-time needs of the visitors – has a very positive impact on customer experience, the efficiency of the content process and online conversion.
